One of the key advantages to the Virtual Tour hosted on Google is its effectiveness as a Mass Digital Marketing tool. When the Virtual tour is uploaded to Google, a key demographic to benefit is the 'tourist yet to arrive.' The accessibility of a Venue on Google provides that bit more confidence to secure itinerary plans from Trip Advisor and other Tourist driven sites. I was very fortunate in Edinburgh to establish a good working relationship with Caledonian Heritable which resulted in Virtual Tours of city's most iconic venues, The Dome and the Famous Peartree: